Understanding media Essay

 Amber-Jade Bernard-s5302303 Understanding Media Essay Why does Disney incorporate adaptation and fandom in their company? Walt Disney Film company was founded in 1920 by Walt Disney himself. Since then, it has grown into a multimedia conglomerate and it now owns film and television companies such as Pixar, Marvel and ESPN. In addition to this it has set up and owns a variety of theme parks worldwide, such as Walt Disney World Florida and Disneyland Paris.  In the year 2020 Walt Disney Company generated a total revenue of 16.5  billion USD  from its parks, experiences and merchandise as shown by this graph  (Stoll 2021) Disney has become an umbrella company as lots of companies fall under their name. As shown from this diagram below not only do Disney own their channels, parks and studios, it also owns many other companies which now fall under the Walt Disney name: for example Marvel and Star Wars.  (Web.fx 2019) In this essay I will show how Disney uses ad...